Belize is like everyplace else in the world. Coca-Cola is king.
One time in Mexico I brought a bottle of Diet Pepsi into a friend's restaurant. She seemed perplexed and asked me where I bought it. I folded and admitted I'd eaten breakfast at another restaurant down at the docks. She then told me the story of Coca-Cola's stronghold on the island. It's not easy for small businesses to carry Pepsi products because Coca-Cola almost has the place locked down. Pepsi has a hard time delivering enough product to keep their island customers stocked, and -- once a business chooses Pepsi, they're scorned by the Coca-Cola distributor and sometimes it's very difficult to eat crow and get them to deliver again.
Coca-Cola is also sometimes attributed with mystical spiritual healing powers in the Third World. A friend once told me about a visit to a church in Chamula, Mexico (a village in Chiapas) where he said people worshipped Coca-Cola. I thought he was pulling my leg, but I've since read it in travel guides. Coca-Cola has become a part of their religion right along with saints and is used for its spiritual and physical healing powers. Worshippers believe when they drink Coke and burp, it releases the toxins within.
On Ambergris Caye, a John Deere tractor delivers Coca-Cola from the wagon behind.
This snackbar/cafeteria is located inside the high school grounds.
Many tiendas have Coca-Cola sponsored signs.
Wall advertising at a mainland restaurant.
Another San Pedro tienda.
Burp burp burp. Devil be gone! Stay thirsty my friends, and drink Coca-Cola! (I promise I'll lay off the Stay thirsty my friends after this post.)